A travel website recieves a large volume of users daily. Many of the users have simple queries and some have more specific questions. However, a travel website also has a plethora of choices ranging from destinations, travel medium and time frame to offers and pricing. A user is likely to find themselves in a maze of options. The virtual agent in travel websites will help narrow the customer’s requirements tailored to the needs of individual users. It will also help travel companies gather data on most visited places and the subsequent offers applied. Having this data will be beneficial for companies as more packages and deals can be crafted for specific locations and demographics. It will also immensely help in advertising new deals when the inquiry is made by the customer.